Bayer MaterialScience is now utilizing the benefits of eBusiness. In order to achieve our primary goal – customer satisfaction – we work to continuously optimize not only our products but also our services. To this end, we seek to enhance the business processes we use for serving our customers.
Our eBusiness activities are one element of this. We are investing in the development and growth of eBusiness structures and in other electronic portals such as Elemica (a transaction portal). We constantly monitor current developments in eBusiness and review other electronic marketplaces with respect to their suitability for ourselves and our customers. As a result of these activities, we are now linked into a global network of electronic marketplaces.

Evidence for the full integration of eBusiness into our marketing strategy are the offers on our homepage. There, customers will find daily updated information, our products and their applications and our services.