Bayer MaterialScience AG Strategy.

Management and employees at Bayer MaterialScience AG are committed to a joint goal – being recognized and respected worldwide as the top company in the industry and the partner of choice for customers and employees alike.

The company could not have a better starting point:

	It is the market leader in polycarbonate-based engineering plastics, polyurethanes, including thermoplastic polyurethanes, and polyurethane coating raw materials.
	Bayer MaterialScience AG’s plants boast production and process know-how that is unrivalled anywhere in the world. The company can look back on a long tradition of successful research and development.
	Both the company’s production and marketing locations and its employee structure reflect its global orientation.

Management and employees are determined to use these strengths and continue to build on them. Business is focused on growth markets, particularly in Asia. The cost benefits resulting from global purchasing strengthen the company’s earnings potential and increase customer loyalty still further. Efficient cost management serves the same purpose.

Plant capacity and technology are also being further developed in line with world standards in order to generate further growth through innovative applications. The global orientation enables Bayer MaterialScience AG to create products that benefit from worldwide protection and brand positioning and are used in cooperation with global trendsetters to build on existing markets and create new ones.